KUDLER FINE FOODS PROBLEM STATEMENT Introduction After analyzing the strategical plan for Kudler first-rate Foods (KFF), many problems that will slow low the process of yield and success of the business are evident. My team members and I throw discussed the issues involved with Kudler delightful Foods based on the information provided in the virtual internet/intranet web come in (University of Phoenix, 2009). As a team, we have identified many issues inwardly the organization, including poor upper-level care, poor organizational planning, inordinate trust on perishable goods, a weak strategic plan, the proprietor’s miscellany of personal and business finances, and the lack of a website for selling KFF products and services. The problems selected for abbreviation are the disorganization of the upper-level management and the lack of a website for selling KFF products and services. Background and Issues of Kudler charming Foods Kudler Fine Foods is a loc al, upscale, metier fare store located in the San Diego Metropolitan area. Kudler Fine Foods was established in La Jolla in 1998 when Kathy Kudler left her agate line as the vice-president of marketing for a big(p) defense affirmer to fulfil her vision of establishing her own nutrimentie food store.
Kathy had a passion for gourmet food and cognize the opportunity for much(prenominal) a specialty shop in La Jolla. Kathy did non have any experience in the gourmet food business but believed a one- stop shop would be successful. Kathy’s vision was to create one store that would stemma a wide selection of the freshest ingredients as well as all the! tools a gourmet cook could ever requirement (University of Phoenix, 2007). Kathy’s vision proved to be profitable by generating sales and enough cash flow to enable her to causa additional stores in Del Mar and Encinitas. The company as a whole needs a defined organizational create to function properly. Kudler Fine Foods has a structure, but the structure is opposed implemented. According to the...If you want to get a full essay, numerate it on our website: BestEssayCheap.com
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